Competitor Comparison
Enter up to 3 competitor websites. We run the same scan on them and show you a side-by-side breakdown — every category, every score. Updated monthly.
Why competitor tracking matters for AI readiness
When someone asks ChatGPT "who's the best dentist in my area?", the AI doesn't just look at your website — it compares you to every other dentist it knows about. If a competitor has better structured data, clearer content, and stronger trust signals, AI is more likely to recommend them instead of you.
Competitor Comparison shows you exactly where you stand relative to the businesses you actually compete with. Not abstract benchmarks — your real competitors, scored on the same checks, updated every month.
Sample comparison
Your dental practice vs. two local competitors
| You | Competitor 1 | Competitor 2 | |
|---|---|---|---|
| Overall AI Score | 62 | 58 | 78 |
| AI Readability | 55 | 52 | 82 |
| SEO Visibility | 72 | 66 | 73 |
| Business Identity | 25 | 48 | 80 |
| Content Freshness | 70 | 55 | 75 |
| Bot Access | 90 | 88 | 92 |
⚠ Competitor 2 is beating you
Their Business Identity score is 55 points higher. AI is more likely to recommend them.
What you see in the comparison
Overall score comparison
Your AI Readiness Score next to each competitor's, so you can see at a glance who's winning the AI race in your market.
Category-by-category breakdown
Every scoring category — Content Structure, Structured Data, Content Freshness, Trust Signals, Bot Accessibility, Domain Authority, and more — compared side-by-side. You'll see exactly which areas they beat you in and by how much.
Monthly updates with alerts
We re-scan everyone monthly. When a competitor's score changes — up or down — you'll see it in your dashboard and get an email notification. If they improve, you'll know before your customers notice.
How to use competitor data
The most common reaction when people see their competitor comparison is "I didn't know they were ahead of me." That awareness alone is valuable. But the real power is in the details: if your competitor has an 80 in Business Identity and you have a 25, that tells you exactly what to fix first. Our fix instructions show you how.
Over time, you'll see whether you're closing the gap or falling further behind. Many Pro users check their competitor comparison monthly and use it to prioritize which fixes to tackle next.
Frequently asked questions
You can scan up to 3 competitor websites with your Pro subscription. Each competitor goes through the same comprehensive scan as your own site, so the comparison is apples-to-apples.
Enter the websites of the businesses you compete with for customers. For a dentist, that might be the other dental practices in your area. For a restaurant, the places down the street. You can change your competitors anytime.
We re-scan all competitor websites monthly, at the same time as your own re-scan. If a competitor improves their site, you'll see the score change and get an email alert.
That's exactly why this feature exists. The comparison shows you which specific categories they beat you in — like Business Identity, Content Structure, or Schema — so you know exactly where to focus your effort.
No. Our scan only analyzes publicly available information, the same data that any visitor or search engine would see. Competitors are not notified.