Content Gap Analysis
See what topics your competitors cover that you don't — and find the content opportunities that could get you recommended by AI.
Why content gaps matter for AI
AI chatbots recommend businesses they can confidently describe. If someone asks "who does emergency plumbing in my area?" and your competitor's website has a clear page about emergency plumbing services but yours doesn't, the AI will recommend them — even if you offer the same service.
Content Gap Analysis finds these blind spots. It compares the topics on your website to your competitors' and shows you exactly what's missing — so you can create the content that gets you recommended.
What you'll see
Gaps — topics they cover, you don't
Highlighted in red, these are the content opportunities you're missing. Each gap shows the topic, which competitors cover it, and a recommendation for how to address it. For example: "Competitor 1 and 2 both have FAQ content about payment plans. Consider adding a payment options section to your services page."
Advantages — topics you cover, they don't
Highlighted in green, these are areas where you're ahead. Maybe you have detailed service pages they don't, or FAQ content about a topic they haven't addressed. These are worth protecting and expanding.
AI-generated recommendations
For each gap, we generate a plain-English recommendation tailored to your business type. Not just "add a page about X" — specific, actionable suggestions for what to write and where to put it.
Frequently asked questions
It compares the topics, headings, FAQ content, and service descriptions on your website to those on your competitors' websites. Topics they cover that you don't are "gaps" — potential content you should create. Topics you cover that they don't are "advantages" worth protecting.
During each scan, we extract headings, FAQ blocks, schema service descriptions, and meta descriptions from every page. We then use fuzzy matching to compare topics between your site and your competitors', grouping similar concepts together even when the exact wording differs.
Yes. For each gap, we provide a plain-English recommendation for what content you should consider adding. These recommendations are generated by AI and tailored to your specific business type and the gaps identified.
It runs automatically with your monthly re-scan and whenever you add or change competitors. If a competitor adds new content about a topic you don't cover, you'll see it in your next update.
Content Gap Analysis requires at least one competitor to compare against. That's why it's bundled with the Competitor Comparison feature in the Pro plan.
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